Acura can be an upscale automaker known for offering vehicles with impressive degrees of luxury, performance and features. It's come quite a distance very quickly, however, as the annals of Acura is relatively brief. Parent company Honda introduced the Acura brand to the U.S. market in 1986 in order to create another luxury division because of its products. Initially, automobile
it was simply a two-car show: the Story sedan, that was the first true Japanese luxury car sold in the us, and the Integra sport sedan and coupe.
Though a marketing creation for the UNITED STATES market essentially, the Acura brand was successful immediately. Consumers liked the features, performance and upscale image of Acura cars, combined with the simple fact that Acuras were backed by Honda's reputation for reliability and low ownership costs. In 1991, Acura created its crown jewel: the all-aluminum NSX sports vehicle, which offered performance near that of other incredible automobiles while undercutting them in cost.
As Acura's products grew in the 1990s, however, the business battled somewhat. A few of its products were duds, and it risked alienating loyal customers when it substituted the Integra and Star labels with alphanumeric designations. The ongoing company jumped on the hot luxury SUV bandwagon in the mid-'90s with the SLX. Unfortunately, the SLX was simply a rebadged version of an Isuzu SUV, and its own quality didn't match customers' expectations.
For the new millennium, Acura revamped its product range. An all-new SUV called the MDX debuted, showing off numerous family-friendly features, including a third-row chair. The Integra
was substituted with the RSX sport coupe, and an all-new entry-level sport sedan called the TSX was released after that. A full redesign of its most popular model, the midsize TL sedan, implemented, as performed a redesign of its flagship RL luxury sedan.
By mid-decade the NSX was eliminated, but Acura done its model lineup with the street-performance-oriented RDX small crossover, the TSX wagon and the ZDX, a fastback-styled crossover that put unique styling over practicality. Today Acura continues to be looking for its ideal specific niche market but there is no denying the grade of Acura's vehicles, nor their attractive mixture of performance, value and technology.