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On Thursday, the company is announcing its deal with the Jackson's estate to use the late pop star's image for its new global marketing push

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(CBS/AP) NEW YORK - PepsiCo Inc. is going on a reunion tour with Michael Jackson.

마카오 카지노 슬롯머신On Thursday, the company is announcing its deal with the Jackson's estate to use the late pop star's image for its new global marketing push. The nature of the promotion will vary by country, but will include a TV ad, special edition cans bearing Jackson's image and chances to download remixes of some of Jackson's most famous songs

r>Pepsi, which first partnered with The King of Pop in 1983, did not disclose the terms of its deal with the singer's estate

r>Brad Jakeman, Pepsi's chief creative officer, says the broader "Live For Now" campaign was developed over the past 10 months and is intended to amplify the company's longstanding ties with pop culture

r>Consumers in the U.S. and China will be the first to get a taste of the campaign in coming weeks, which is timed to coincide with the 25th anniversary of "Bad," the singer's multiplatinum album. The campaign will spread to about two dozen countries by fall

r>In the U.S., the company is rolling out collectible 16-ounce blue cans that bear an image of Jackson striking one of his iconic poses. Consumers will be able to scan codes on the cans with their phones to download remixed tracks from "Bad.

r>In the Chinese market, consumers will also see a TV ad featuring Jackson. Contests will also let consumers win tickets to a Michael Jackson-inspired show by Cirque du Soleil and leather jackets inspired by the singer's style. The global campaign builds on Pepsi's deal with the singer's estate last year to use his image in a commercial that premiered during the "The X Factor" TV show last year

r>Although Pepsi is banking on the nostalgia Jackson can evoke, the partnership also resurrects painful memories. In 1984, 카지노 대박 후기 Jackson's hair famously caught fire while filming a commercial for Pepsi at the Shrine Auditorium in Los Angeles. The blaze happened after a spark from a pyrotechnics display landed on the singer's head. Jackson suffered severe burns and many trace his addiction to painkillers to the incident. Pepsi gave Jackson $1.5 million as a resu


The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. Next week, Pepsi is also launching a TV ad featuring singer Nicki Minaj and announcing details of its partnership with Twitter to stream concerts online.
asked Aug 9 by Jefferson971 (120 points)

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நியூ இரா சிட்டி கேள்வி மற்றும் பதில் வலைதலத் திற்கு வரவேற்கிறோம். , நீங்கள் உங்கள் கேள்விகளுக்கு மற்ற சமூக உறுப்பினர்களின் மூலமாக பதில்களை பெற முடியும். எவர் ஒருவர் 100 கேள்விகள் அல்லது 100 பதில்கள் கொடுக்கிறார்களோ அவர்கள் லங்காவி - மலேசியாவில் நடைபெறும் "ஐ 2 ஐ" பயிற்சி பட்டறையில் இலவசமாக*** கலந்து கொள்ள தகுதிபெறுகிறார்கள். "ஐ 2 ஐ" பயிற்சி பட்டறை மே - 2017 இல் நடைபெற உள்ளது. கேட்கப்படும் அல்லது பதிலளிக்கும் ஒவ்வொரு கேள்விக்கும் 40 மதிப்பெண்கள் வழங்கப்படும். முதலில் 4000 மதிப்பெண்கள் எடுக்கும் நபர் இலவசமாக*** "ஐ 2ஐ" பயிற்சி பட்டறையில் கலந்துகொள்ள வாய்ப்பு அளிக்கப்படும். நீங்கள் புள்ளிகள் பெற கேள்விகள் குறைந்தபட்சம் 160 வார்த்தைகள் மற்றும் 600 வார்த்தைகளுக்கு மிகாமல் . இருக்கவேண்டும். உங்கள் கேள்விகளுக்கு 7 நாட்களுக்குள் பதில் அளிக்கவில்லை என்றல், கேள்வி வலைத்தளத்தில் இருந்து நீக்கப்படும். *** இது ஒரு சில நிபந்தனைகளுக்கு உட்பட்டது
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